Agencies run on what they know about their clients.
Who the client is, what they sell, how they sound, what you agreed last Tuesday. Most of it lives in people's heads. SagaJoe writes it down, keeps it true, and hands it to every AI tool your team uses.
The problem we care about
Every agency has the same quiet problem. A client changes their prices and nobody tells you. The account manager who knew them best leaves. The brief written in March still says March things.
AI made it louder. Your assistants start every conversation knowing nothing, and when they don't know, they guess, confidently. A wrong price in an ad or a retired claim in a post isn't an AI problem. It's a memory problem.
Meet Joe
Joe is the colleague every agency wishes it had: the one who remembers. He reads your clients' websites, builds a brief where every fact has a source and a date, and checks it again every Monday. When something changes, he tells you. When nothing changes, he tells you that too, in one short note.
The name is the idea. A saga is a story that keeps unfolding, which is what every client relationship is. Joe is the friendly colleague who keeps track of it.
A different kind of AI tool
| What most AI tools promise | What Joe does |
|---|---|
| Automate everything | Automate the boring stuff. Keep humans in charge. |
| Deploy dozens of AI agents | Maybe one reliable Joe is enough. |
| Unlock 10x productivity | Stop explaining the same client twice. |
| Your AI knows everything | Joe knows what he checked. |
| Never miss another update | One note on Monday. If nothing happened, it's one line. |
| Build the ultimate AI stack | Keep the tools you love. Joe works with them. |
What we believe
- Nothing changes without you. Other tools let AI rewrite your client's facts automatically. We think those facts are too important for that. Joe proposes; you decide.
- Every fact has a source. If we can't say where a fact came from and when it was checked, it doesn't go in the brief.
- One note a week. Not a stream of alerts. Your attention is the scarcest thing in your agency.
- No reporting, no dashboards. We keep track of who your clients are and what was decided. Your performance data stays where it is.
- Your briefs are yours. Plain Markdown you can copy, download and take anywhere. No lock-in.
- A human answers. Not a bot, not a ticket queue. Usually me.
Who's behind it
I'm Stéphane Guérin . I've been building online companies for 25 years, and two of them were acquired. The longest was DashThis, a reporting tool for marketing agencies that I built and ran for 13 years before selling it in 2023.
Those years taught me that agencies don't need more software to learn. They need fewer things to forget. SagaJoe is my attempt at exactly that.
I'm a behind-the-scenes kind of builder. I run half-marathons for the same reason I build slowly: the long way is usually the one that gets you there.
Small on purpose
SagaJoe is a small, calm company made in Canada. No investors to please, no growth at all costs, no pressure to sell you something you don't need. We'd rather be the tool a few hundred agencies love than the one thousands tolerate.
That also means you can shape it. SagaJoe is young, and every message I get changes what Joe does next.