Founder of SagaJoe

Stéphane Guérin

Internet entrepreneur based in Canada. Building online companies for 25 years.

Stéphane started SagaJoe after 13 years building DashThis, a reporting tool for marketing agencies, which he sold in 2023. Over 25 years he has built online companies and successfully exited two of them.

Those years with agencies made one thing clear: an agency is only as good as what it knows about each client, and that knowledge slips away easily. SagaJoe is the tool he wished those agencies had. He reads every message SagaJoe users send him.

What he writes about

Guides for agencies on giving AI tools accurate, current facts about each client.

• Guide

  Context Engineering for Agencies: The Complete Guide

• Template

  Client Brief Template for AI (client.md)

• Template

  Brand Voice Template for AI (voice.md)

• Guide

  How to Set Up One AI Workspace per Client (Claude Project, Custom GPT or Gemini Gem)

• Guide

  How to Keep a Client's Claude Project, Custom GPT or Gemini Gem Up to Date

• Comparison

  Keeping client context up to date for AI: the options compared

Get in touch

Stéphane on LinkedIn, or send a message. More on why SagaJoe exists on the About page.