# Acme Analytics — client brief for AI

Owner: Julie Tremblay · Last verified: 2026-11-03 · Version: 7

## How to use this brief
- Treat every fact below as true as of its verified date.
- If something you need is not in this brief, say so and ask. Do not guess.
- Never mix this client's facts with another client's.
- The Rules section overrides general best practices.

## Company
- What they do: product analytics for B2B software teams (source: acme.com/about · verified 2026-11-03)
- Founded: 2019 (source: acme.com/about · verified 2026-11-03)

## Offerings
- Acme Insights: dashboards showing how customers use a software product (source: acme.com/product · verified 2026-11-03)

## Pricing and offers
- Starter: $49/month, billed monthly (source: acme.com/pricing · verified 2026-11-03)
- Free trial: 14 days, no credit card required (source: acme.com/pricing · verified 2026-11-03)
- Current promotion: none

## Audiences
- Primary: marketing teams at B2B software companies with 20–200 employees (source: acme.com/about · verified 2026-11-03)

## Positioning
- In one line: product analytics a marketer can set up without a developer (source: acme.com · verified 2026-11-03)

## Claims and proof
- Claims to avoid: "#1 analytics tool" was retired in September (source: client email · verified 2026-09-18)

## Voice
- Tone: plain, direct, friendly
- Words we use: "you", "your team"
- Words we never use: "users", "leverage", "revolutionary"

## People
- Approver: Marc Gagnon, Head of Marketing

## Rules
- Never mention competitors by name. (source: kickoff call · added 2026-03-12)

## Goals and decisions
| Date | Decision | Decided by |
| --- | --- | --- |
| 2026-10-28 | Q4 content focuses on the free trial, not the Starter plan | Marc Gagnon |
| 2026-09-18 | Drop the "#1 analytics tool" claim | Marc Gagnon |

## Open questions
- What is the refund policy for annual plans?

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